European Alternatives to Nike

Adidas

Germany

World's second-largest sportswear maker, founded in Herzogenaurach in 1949

Puma

Germany

Global sportswear brand founded by Rudolf Dassler (Adidas founder's brother) in 1948

Fila

Italy

Italian sportswear brand founded in 1911 in Biella, retro-chic revival

Kappa

Italy

Italian sportswear brand with deep football/track roots, streetwear resurgence

Umbro

UK

Iconic English football brand since 1920, Manchester heritage

Hummel

Denmark

Danish sportswear brand since 1923, strong in handball and football

Lotto

Italy

Italian sportswear company founded in 1973, strong in tennis and football

Craft Sportswear

Sweden

Swedish performance sportswear specializing in base layers and running gear

Joma

Spain

Spanish sportswear brand supplying national football teams and athletic gear

Veja

France

French sustainable sneaker brand using organic cotton, Amazonian rubber, recycled materials

On Running

Switzerland

Swiss performance running brand with CloudTec cushioning, Roger Federer-backed

Salomon

France

French trail running and hiking footwear leader since 1947, Annecy-based