European Alternatives to Patagonia

Fjällräven

Sweden

Iconic Swedish outdoor brand famous for Kånken backpack and G-1000 fabric since 1960

Helly Hansen

Norway

Norwegian outdoor and sailing brand since 1877, invented waterproof fabrics

Mammut

Switzerland

Swiss alpine brand since 1862, premium mountaineering and climbing gear

Haglöfs

Sweden

Swedish premium outdoor brand since 1914, sustainability leader

Berghaus

UK

British outdoor brand specializing in waterproof jackets and mountain gear since 1966

Norrøna

Norway

Premium Norwegian outdoor brand since 1929, family-owned, top-tier mountaineering gear

Ortovox

Germany

German mountain safety specialist known for avalanche equipment and merino wool base layers

Rab

UK

Sheffield-based mountaineering brand known for world-class down jackets and sleeping bags

Vaude

Germany

German outdoor brand and B-corp, EMAS-certified, climate-neutral since 2022

Ecoalf

Spain

Spanish fashion brand making clothing entirely from recycled materials since 2009